ANNA BELLA KIDS PRIVACY POLICY

Thank you for accessing the Anna Bella Kids web site at www.annabellakids.com (the “Site”). The Site is owned and operated by BillNat, Inc. d/b/a Anna Bella Kids (“Anna Bella Kids” or “us”). We respect your privacy and want to protect your personal information. To learn more, please read this Privacy Policy.

This Privacy Policy explains how we collect, use and disclose your personal information. This Privacy Policy also explains the steps we have taken to secure your personal information. Finally, this Privacy Policy explains your options regarding the collection, use and disclosure of your personal information.

By using the Site, you agree to the collection, use and disclosure of your information by us in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, then do not use the Site.

Changes to the Privacy Policy We reserve the right to change the terms of this Privacy Policy. Since any changes will be posted on this page, we encourage you to check this page regularly. Your continued use of the Site following any changes to this Privacy Policy will constitute your acceptance of such changes.

Information We Collect We collect information from you in a number of places on the Site. When you place an order and buy a product on the Site, you provide us with “personally identifiable information” such as your name, address, phone number, e-mail address and credit card information. When you sign up for the baby gift registry, you provide us with your name, address and the event date (e.g., date of baby shower). You also provide your e-mail address when you sign up for our newsletter or contact us with a question.

We also may collect “non-personally identifiable information” such as your Web site browsing patterns, IP address or demographic information. We may collect non-personally identifiable information from you by “passive” means, often through the use of cookies. In addition, on occasion the Site may also set a “session cookie” to help us administer the Site. A session cookie expires when you close your browser, and does not retain any information about you after it expires.

How We Use and Disclose Your Information We use your personal information to process your transactions, for customer service, to provide you with information that you may request and to customize your experience on the Site. We also use your information for our own marketing purposes and to communicate with you about our Site, products and promotions and your orders. Unless you tell us not to, we may use your personally identifiable information to contact you with information and offers we think you would be interested in. If you do not want to receive this information, you can e-mail us at remove@annabellakids.com or call us at 516-456-4337. You may also contact us at this e-mail address and phone number to request corrections or updates to your personal information. You cannot opt out of our use of your e-mail address to contact you about orders you have placed.

We use non-personally identifiable information for internal purposes and to help us interact with visitors to the Site. We may also share non-personally identifiable information in the aggregate form with third parties.

We use your information to ship your order to you and to bill you for your purchase. We share your information for limited purposes with third party service providers that help us operate our business and Site and perform specific functions on our behalf. For example, in order to fulfill your order and ship your products to you, we must share information with third parties, such as wholesale suppliers who drop ship on our behalf, the U.S. Postal Service, UPS or Federal Express. For these third parties, we only provide your name, address and phone number. We do not disclose your billing information. In order to process your payment for our products, we must provide your credit card information to credit card processors and issuers.

In addition, the Site is hosted by Yahoo Store. Yahoo hosts the Site’s pages, ordering system, and order data. Yahoo automatically collects your order information but may only use this information in the aggregate. If you accessed the Site through Yahoo Shopping, Yahoo also automatically collects information about your shopping experience. Please see the Yahoo! Privacy Policy for more information about how Yahoo uses this information.

If BillNat, Inc. is sold to, or merges with, another company, or declares bankruptcy, some or all of the information collected from you may be transferred to a third party as a result of the transfer of assets.

We may also disclose your information when we determine it is necessary to comply with applicable laws or protect the interests or safety of BillNat, Inc. or other visitors to the Site.

We may share, sell or trade your personally identifiable information with third parties who may use such information to directly market offers to you. If you are a resident of California, and do not want your personally identifiable information shared with these third parties for marketing purposes, please click here optout@annabellakids.com

Security Protecting your information is important to us. We use the industry standard technology to protect the security of your personal information, including SSL (Secure Socket Layer) encryption when transmitting payment information through the Site. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we are committed to protecting your information, we cannot ensure or warrant the security of any information you transmit to us.

Links The Site may contain links to other sites, including, among others, those of advertisers, other third parties and companies whose trademarks may appear on the Site. We are not responsible for the information collection practices or the content of the sites to which we link.

Offline Collection, Use & Disclosure of Information The majority of information that Anna Bella Kids collects is obtained through the Site, and this Privacy Policy applies only to that online collection of personal information. We also collect information offline, for example when you call us to place an order or ask a question. We may store some of the information that you provide us during such calls in our database in order to respond to your question or place your order. We may also obtain information when we receive a fax or letter from you. While this policy does not cover these offline methods of collecting information, we will try to treat such information consistently with our relevant online practices.

Contact Us Please contact us with any questions or comments regarding our Site’s privacy policy: Anna Bella Kids 140 Split Rock Road Syosset, NY 11791 customerservice@annabellakids.com

Effective Date of this Policy: April 5, 2008